Q: Can you tell us a little about yourselves, and your roles at Squarebird?
We’re the founding partners (and brothers!) of Squarebird LLP, which formally took shape in early 2015. We’re both digital natives who use all things digital to grow both our own and our clients’ businesses. With technology moving at a rapid pace, our business thrives from our knowledge and skills in digital marketing, and we help our clients take advantage of these things.
Nick’s background is mainly in branding and digital design. Before starting Squarebird he worked with some of the world’s largest automotive brands, including BMW, MINI, Ferrari, and Porsche. Jon, on the other hand, developed a range of marketing skills working at a well-known professional services organization, and completing an Executive Masters in Business Administration.
Today, Nick oversees the operational side of Squarebird (leading on website development and design), while Jon manages marketing and strategy for our clients, with both of us working together to manage our growing team.
Q: You both started Squarebird not that long ago. Would you describe how the company came to be, and what it was like in its early stages?
We’ve wanted to run our own business from a young age – you would have often caught us discussing our next ‘big idea’, or buying and selling things for profit! In the early stages of Squarebird, every day brought a new challenge, especially when it came to the digital side of our business. Finding work seemed to come naturally, most resulting from word-of-mouth recommendations and referrals, which always attract the best kind of work. Reputation was everything for us, so we worked extremely hard to over-deliver.
Within two years, we went from working on two outdated MacBooks in our bedrooms to our very own offices and seven staff! Growth happened extremely quickly, and it’s something we are very proud of.
Q: What do you think it was about your company that caused it to grow as quickly and successfully as it did?
We quickly found a niche in our area, and discovered that many growing businesses needed ongoing marketing support that their web providers couldn’t offer. Many of the start-ups we engaged with in the early days (and gave time to where others wouldn’t) began to take off – and their growth generated more and more work for us. So our investment in clients and partners paid off very quickly. Their success is our success – getting results breeds more work, and not just from the client directly, but in the form of recommendations too.
Every few months we had big decisions to make as we outgrew our infrastructure – banking services, accountancy packages, IT infrastructure, and much more besides. For each conundrum, we always put in extra hours to research our options and consult the good people around us – including our clients – to help us to find a solution that was scalable for the future. This approach has helped us to make many good decisions we otherwise might not have considered.
Q: What kind of clients do you typically work for, and what are their primary marketing needs?
Our clients range from start-ups to Small and Medium Enterprises (SMEs), and occasionally an international organization.
Their needs and requirements vary, but we tend to come from a full-service marketing angle. Essentially, we like to work as a ‘one-stop shop’ for anything marketing-related, including websites, print materials, and social media management.
Q: As you see it, what separates Squarebird’s approach to web design and marketing solutions from other companies offering similar services?
It’s extremely rare to find a family-run business in this industry, and it’s this personal approach (along with our reputation for getting results) that puts us above the rest. In addition, our ability to consider our clients’ wider business goals to develop a marketing strategy, and apply this to their branding and marketing, is what makes us stand out from the crowd.
In short, we’re much more than an independent web developer, and we repeatedly beat large, national agencies in pitches for work because the client can see that we care on a personal level. We don’t know of anyone else able to offer our range of skills and expertise at our price point either, so we feel that our position is strong.