Q: What inspired you to pursue design and photography as a career?
I’ve been creative for as long as I can remember. As a child, I was always drawing and painting.
When it came time to choose a career, I actually started out to become an architect! I was also curious about buildings, and how cities were created. But now, design and photography have captured my heart.
Q: What is your biggest challenge as a solo designer and photographer?
As a discipline, design never stands still. As an art director, I am constantly developing. There is always something new – trends, tools, technologies, theories, inspiration!
The biggest challenge for me is to maintain a healthy balance between my work and my private life, because I really love my work. I get wrapped up in my assignments and personal projects, and all those new concepts that are constantly changing.
I spend all my free time trying to improve my skills – design and photography. Even when I’m travelling, I focus on photography. It’s also important for me to focus on taking more time to let myself breath, meet up with friends, do power-yoga, or take a walk in nature to unwind and find a different kind of inspiration.
Recently I listened to an inspiring TED Talk by Stefan Sagmeister about the power of time off. He discusses the overlooked value of time off. Every seven years he closes his New York studio for a year sabbatical to refresh his creative outlook. I want to find my version of that.
Q: What is your favorite part of the job?
Working in the creative industry comes with real passion and gives you a real sense of satisfaction. You are creating something, going through a process to produce something tangible.
As an art director my favorite part of the job is creating a vision, which defines the tone, style, mood, and emotion that should be conveyed. I love the feeling that comes when I can inspire my clients to see things from a different perspective they hadn’t thought of before.
Inspiration is important to me. I always want to be inspired by the content of an assignment. I love to get lost in design problems and discover a surprising solution.